Cloaking and GatewayDoorway Pages Search engines have
admin | August 23, 2008
Many search engine optimization specialist knows the difference between search engine and directory, and will keep the two types of web sites separate in their promotion strategies. To the best longterm results, web site should be constructed with quality content and navigation scheme that search engines lose control over where they direct users.
This is one of the many reasons why search engines dislike cloaking and eventually ban its use. Home News News Blog ClickZ Experts Smarter Marketing CMO EMarketing Strategies Integrated Marketing Whats The Buzz? Advertising Technology Mobile Marketing Online Video Advertising The Leading Edge Using Ad Technology Video, Rich & Streaming Media Marketing Analytics Actionable Analysis Analyzing Customer Data ROI Marketing Media Buying Agency Media Strategies Behavioral Marketing Digital Game Advertising Media Buying Online Publishing EMail Marketing B2B Email Marketing EMail Delivery EMail Marketing Email Marketing Optimization Search Engine Marketing Search Results ClickZ Experts Archive Stats Features CPM Calculator ClickZ Events Webcasts New!
Stealing your metatags is common scare tactic used. This is not an accurate characterization of the situation at all. In fact, we outlined above that metatags alone are simply not effective. Metatags, alternative text, and comment tags are supplemental having extra keywords in these tags alone will not give longterm results. Cloaking can hide copyright infringement behind the stealth script. Search engines want to differentiate their results from one another.
We have yet to see gateway page good link popularity. You can spot these companies by learning whether they host the pages themselves and redirect the user to your domain. Many search engine optimization specialist knows the difference between search engine and directory, and will keep the two types of web sites separate in their promotion strategies. This is one of the many reasons why search engines dislike cloaking and eventually ban its use. To the best longterm results, web site should be constructed with quality content and navigation scheme that search engines lose control over where they direct users.
Software Programmers who make software that steals other sites content to generate gateway pages are not search engine experts. Factors that affect search engine rankings include keyword concentration, keyword placement, link popularity, and so forth. Directory enhancement is the process of selecting the appropriate categories for web site and writing descriptions that concisely and accurately describe the content of your page is stolen, then it is copyright infringement. Metatags, alternative text, and comment tags are supplemental having extra keywords in these tags alone will not give longterm results.
