Two Metrics For You by
admin | September 29, 2008
Basically, market intelligence adds realworld context to the sitecentric world inhabited by exclusivelydigital practitioners. consumers. Surveys are one of the common methods of understanding what customers think and how they feel. User profiling is the process of getting to know the different kinds of customers that use your site and why they use it. Two Metrics For You by Jim Novo Few people use visitor analysis in an actionable way. You can started on this kind of analysis with the Browser Capabilities reports in the Visitors section in Google Analytics.
. There are many different forms of surveys that an online business might run and they can vary on number of dimensions. An effective strategy for measuring and optimising sites and marketing initiatives has four key components Visitor behaviour analysis primarily web analytics Market intelligence competitive context from market research User profiling surveys Site performance tracking deep technical analysis which include web analytics What are these sources of information and why are they useful?
For long time, no one really knew how to think about web analytics. There are many different forms of surveys that an online business might run and they can vary on number of dimensions. consumers. For people running businesses, the word analytics can seem bit techy or geeky. As you use web analytics, remember to take advantage of other data sources sources that help you put your visitor and customer at the centre of your thinking. This includes the use of surveys, observation and focus groups, as well as looking at behaviour on the site and provides the context for business performance.
consumers. For example, you might survey visitors versus customers on your site, you might collect general background information, or you might ask about specific issue. Forums hosted heated debates about what web analytics was and wasnt. But, keep in mind that there is huge difference between deploying surveys that generate useful insight and pulling together few questions or doing poll on website. It allows you to understand and assess your businesses performance in the context of the overall development of the market and the performance of your competitors. Profile your visitors.
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