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The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo’s paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren’t discoverable by automatically following links.

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Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The initialism “SEO” can also refer to “search engine optimizers”, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

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Hope this helps!

For most small business websites, I charge a $200.00 a month fee whit no contracts. The services can be complete in about four months for most websites but you can cancel at any time.

I do Pay Per Click setup, optimization and management for $100.00 a month. Once the ads have been tested and optimized for best click through and conversions in Google, we can then setup Yahoo and MSN accounts.

WordPress blog setup can be done under the regular service with no additional costs. I also include email marketing consultation with the service at no additional costs.

It depends on how many pages we need to optimize.

5 Page SEO Package – $375 (1 time cost)
10 Page SEO Package – $599 (1 time cost)
15 Page SEO Package – $899 (1 time cost)
20 Page SEO Package – $1,000 (1 time cost)
25 Page SEO Package – $1,399 (1 time cost)

Business Blog Creation
Business Blog Creation using WordPress theme and customization of blog.
Business Blog Creation – 1 Time Cost – $599

Blog Writing Service
One of the best ways to get corporate blogs noticed is to have new content all the time.
Daily Blog Writing Service – $499 per month
Blog Writing Service – 3 Times Per Week – $375 per month
Blog Writing Service – 1 Time Per Week – $350 per month

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pay per click advertising of sourse.

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anywhere from 2 to 20% for PPC and blog set up and promotion is usually a contract basis, decide how many hours you are going to devote to it and then price your hours accordingly…

I typically charge $150/hour for SEO services that include on-page optimization, link building, and linkbait strategizing. I don’t engage in any of the bogus search engine submissions, though.

For PPC, I charge the same rate for setup, along with a monthly fee equal to 20% of the PPC spending

Blog setup and promotion are also billed at the $150/hour rate.